Role: Associate Creative Director
Awards: Three gold Ambits (in the Response-Driven Web, Social Media and Acquisition categories)
Awards: Three gold Ambits (in the Response-Driven Web, Social Media and Acquisition categories)
START DOING GOOD was established for The Salvation Army of Metropolitan Detroit on social and digital media in order to drive volunteerism and monthly giving. It ran for a period of three months, with each month featuring specialty social media posts and a unique, themed microsite with sharable ways to #StartDoingGood.
RESULTS: The campaign earned an audience growth of 18% on Facebook for The Salvation Army of Metropolitan Detroit, with a paid reach of 835,944 and an organic reach of 1,120,246. It earned 306 email sign-ups, with 305 becoming volunteers. In addition, it led directly to 54 new monthly-giving sign-ups, with donors pledging average gifts of $240/yr.
These numbers not only met the goal of moving 500 people to action... it exceeded the goal by 33%.
RESULTS: The campaign earned an audience growth of 18% on Facebook for The Salvation Army of Metropolitan Detroit, with a paid reach of 835,944 and an organic reach of 1,120,246. It earned 306 email sign-ups, with 305 becoming volunteers. In addition, it led directly to 54 new monthly-giving sign-ups, with donors pledging average gifts of $240/yr.
These numbers not only met the goal of moving 500 people to action... it exceeded the goal by 33%.
|
|
|
|