Role: Associate Creative Director, Copywriter
Award: Ambit Award (Social Media Category)
Award: Ambit Award (Social Media Category)
This campaign was developed for The Salvation Army of Metropolitan Chicago in order to attract bell ringers. It consisted of in-stadium advertising at Soldier Field, transit advertising, posters, website display ads and a strong series of social media posts.
RESULTS: The Make Change Happen campaign ran for a total of 60 days. It directly led to the recruitment of more than 1,600 volunteers who gave a combined total of 6,502 hours.
RESULTS: The Make Change Happen campaign ran for a total of 60 days. It directly led to the recruitment of more than 1,600 volunteers who gave a combined total of 6,502 hours.
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