Libby is an accomplished content marketer and analytics expert with years of experience developing 360 electronic and digital media content and advertising campaigns. She was a founding member of ION Television, one of the largest United States broadcast networks, and played a pivotal role in elevating viewership from 10 million viewers to over 98 million in only six years. Libby has developed promotional campaigns for popular shows like Criminal Minds, NCIS, ER, CSI, Law & Order, Boston Legal, Burn Notice, and more. Her expertise includes studying under internationally acclaimed journalist Jorge Ramos at Univision, the founding creative director of MTV, Alejandro Abramovich, and the senior vice president and executive creative director of ABC News, Alan Ives.
Notably, she has driven growth and success for clients like Auntie Anne’s, establishing their online pretzel catering system, contributed to the expansion of Tide Dry Cleaners from four locations to more than 150 in markets across the United States, and helped The Salvation Army set national fundraising records several years in a row through their Red Kettle Campaign.
Libby’s expert proficiency in video, print, web, digital, email, text, display, and emerging media of all types has allowed her to excel in mapping client and customer journeys, target marketing, measuring KPI for client and customer retention rates, revenue growth, and profit margin, and strategic ROI using new and emerging technology. Additionally, she imparts her knowledge by teaching digital media and strategic communications at the college level.
Notably, she has driven growth and success for clients like Auntie Anne’s, establishing their online pretzel catering system, contributed to the expansion of Tide Dry Cleaners from four locations to more than 150 in markets across the United States, and helped The Salvation Army set national fundraising records several years in a row through their Red Kettle Campaign.
Libby’s expert proficiency in video, print, web, digital, email, text, display, and emerging media of all types has allowed her to excel in mapping client and customer journeys, target marketing, measuring KPI for client and customer retention rates, revenue growth, and profit margin, and strategic ROI using new and emerging technology. Additionally, she imparts her knowledge by teaching digital media and strategic communications at the college level.
TECHNICAL SKILLS
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