Role: Associate Creative Director
With so much direct mail from home improvement services hitting mailboxes, this postcard campaign created an effective and inexpensive way for Woodard to earn attention and stay memorable.
Results: These acquisition postcards were highly successful, with an 18% new customer acquisition response rate, Most importantly, it didn't include a strong offer, and it outperformed previous postcard mailings that were offer-driven by nearly 68%.
With so much direct mail from home improvement services hitting mailboxes, this postcard campaign created an effective and inexpensive way for Woodard to earn attention and stay memorable.
Results: These acquisition postcards were highly successful, with an 18% new customer acquisition response rate, Most importantly, it didn't include a strong offer, and it outperformed previous postcard mailings that were offer-driven by nearly 68%.
