Role: Associate Creative Director - Copy
Strategy: This campaign was created because The Salvation Army of Metropolitan Chicago was losing its grant for music education, a service they provide for thousands of Chicagoland students. The direct mail and digital marketing media placement specifically targeted existing donors with an interest or career in music and informed them about an upcoming radiothon fundraiser. The gram also encouraged donors to mail a gift.
Results: The gram was the most successful, and directly led to more than $34,000 in donor gifts. The web display ad had a combined total of more than 2.7 million impressions, with an average of 4.8% converting via click-throughs. The radiothon event resulted in more than $100,000 in new funding.
Results: The gram was the most successful, and directly led to more than $34,000 in donor gifts. The web display ad had a combined total of more than 2.7 million impressions, with an average of 4.8% converting via click-throughs. The radiothon event resulted in more than $100,000 in new funding.
POSTER
DIRECT MAIL GRAM
WEBSITE BANNER
WEB DISPLAY AD