Role: Associate Creative Director, Copywriter
Award: Ambit (Business Integrated Marketing category)
Award: Ambit (Business Integrated Marketing category)
"Done Deal" wasn't designed for looks. It was designed to deliver results by strategically targeting business owners seeking commercial loans. The message needed to be short while addressing the prime pain points of taking out loans.
RESULTS: It ran in Colorado Springs and Kansas City, and generated 39MM impressions, a 15% CTR and 13,672 page views. |
"Super Duper, Easy Peasy" differs from Done Deal because it targeted general bank customers inside Wal-Mart stores where Academy Bank has several branches. The poster was strategically placed in checkout lanes to give people something interesting to read and engage with while they waited.